NORTH TEXAS MAKERS
PROJECT ROLE
Creative Director & Head of Marketing
YEAR:
2019-Current
MY ROLE
I am the primary designer of all assets, lead marketing director, web designer, and social media manager for North Texas Makers. I also creative directed the mascot illustration and photography.
CLIENTS ASK
North Texas Makers has a lot of different visual moving parts. Each needing to be unified under one central visual identity, while being adaptable to fit the needs of other events when collaborating, and have the ability to distinguish between events while still maintaining a central look and feel.
DETIALS
North Texas Makers was created in 2019 in Denton, Texas, through the collaborative vision of Madison Schmidt and myself. Our core mission is to connect creatives with the community, making artistic careers more viable for emerging and young talents. This mission forms the foundation of our visual identity and brand marketing strategies.
Our visual team's primary challenge has been developing a brand that supports our mission of empowering creatives and effectively reaching art consumers. Expanding our reach among artists enhances the quality of our shows while engaging art consumers ensures better financial returns for our artists. Satisfied artists enhance our reputation, encouraging more artists to join, thus creating a positive feedback loop driven by our visual identity system and marketing efforts.
Recognizing this overarching brand need enabled us to break down the challenge into manageable components. A pivotal aspect was crafting unique identities for each event while maintaining a cohesive brand presence. We aimed to balance being bold to attract potential attendees and being adaptable to differentiate between events. Additionally, our strategy focused on tailoring our marketing efforts to directly address artists and art enthusiasts while preserving a unified visual language.
One of our greatest challenges was the financial constraints of working with emerging artists, necessitating keeping costs low to ensure event feasibility. Our marketing budget was often limited to just $200 in the early years. This constraint compelled us to innovate and maximize the impact of our marketing efforts within a minimal budget.
