MY ROLE

I created most of the visuals for the 31 Days of Denton Halloween, including a website, merchandise, signage, logos, brand guides, social assets, and a brand guide system.

CLIENTS ASK

Understanding the client's need for a brand that could be easily implemented by non-designers, I developed a comprehensive brand guide system that not only met their immediate requirements but also set a strong foundation for future years.

DETAILS

The city of Denton launched a month-long Halloween promotional campaign to boost tourism during peak event season. With over 100+ events, city and individually run, the Public Affairs team needed a way to organize and promote everything under one umbrella while also making Denton the go-to Halloween destination in the US.